Salon Product Guide™ is your avenue to more leads and sales. Our “catalog-styled” and content driven product style provides a uniform and consistent approach to highlighting products and services. This format allows you to not just advertise your products and/or services, but to describe the value of what you provide in a 2-page spread, 1-page, 1/2-page, or 1/4-page format. It also provides suppliers an affordable, effective and organized way to easily reach all retailer buyers in the industry. It is an ‘industry’ specific buyer’s guide that is mailed to every buyer, by name.
Our distribution system provides an advertiser an affordable way to reach every potential buyer. By printing and distributing 8 editions per year we provide a ‘low-cost’ campaign for you that reaches ALL buyers twice a year in a systematic way while not over stimulating the market. The quarterly cycle allows you an adequate opportunity to effectively work each batch of incoming leads to their maximum potential.
By distributing only 8 issues and reaching each salon twice each year, we do not saturate and overwhelm your buyer. This strategic distribution method also increases the shelf-life of the publication and the buyer will find more value in your advertising. This also ensures that they are more likely to keep the guide and use it as a true resource for their buying needs.